The term Business Intelligence (BI) consists of two components: Intelligence and BusinessIntelligence refers to the ability to apply knowledge skillfully in processing the surrounding environment through rationality, meaning it is the capacity to acquire knowledge. As for the Business component, it represents the activity that seeks to achieve profit by providing goods and services to others. The term Business Intelligence refers to the process of collecting business information, processing it, and deriving insights to make profitable business decisions. Business Intelligence is used alongside tools, applications, and other best practices employed to gather intelligent business insights and analyze information to improve overall business performance.

Business Intelligence systems include tools and techniques such as report generation, performance management, data mining, data forecasting, data exploration, data analysis, and more. Business Intelligence relies on extracting data from various sources such as databases, social media, texts, company documents, websites, and others.

يكمن الهدف وراء دراسة المقياس هو تمكين الطالب من التمييز بين مفهوم الابداع وبعض المفاهيم الاخرى المرتبطة به مثل: الابتكار، الاختراع، التجديد، التغيير، الاكتشاف ،.......الخ، بالاضافة الى معرفة اهم مراحل العملية الابداعية واهميتها بالنسبة للمؤسسة والفرد. ثم التطرق الى أنواع كل منها و اساليب تنميتها.